’I BELONG HERE’’
This Ramadan, MERRACHI unveils a heartfelt campaign that speaks to the soul of belonging, tradition, and sisterhood. Through the lens of a young woman returning to Morocco from the diaspora, the film beautifully captures the emotions of reconnecting with family, childhood memories, and the traditions that shape us.As she steps back into the warmth of her family home, we see her story unfold as a child and as an adult celebrating Ramadan with her close group of cousins. The film highlights the unbreakable bond between them, the cultural challenges she faces, and ultimately the realization that home is not defined by where we are but by the love and connections we carry with us. Through intimate moments of laughter, shared meals, and prayer, the campaign honors the timeless beauty of Ramadan, a season of faith, reflection, and deep-rooted heritage. MERRACHI’s vision goes beyond fashion; it is a tribute to the women who bridge two worlds, shaping their identities into something uniquely their own.This Ramadan, no matter where we are, wherever we go, home is always in our hearts and the memories we carry with us.
RAMADAN 2025 COLLECTION
This season, MERRACHI gives classic modest wear a modern twist. The Ramadan 2025 collection is thoughtfully designed for the woman who honors her roots while embracing the beauty of Ramadan. The collection includes dresses, long shirts, trousers, khimaar, and abayas. Every pieces designed for effortless style without compromising modesty.Perfect for Ramadan, the designs transition smoothly from daywear to Iftar and evening gatherings. Whether it’s morning prayers, cooking with family, or gathering for iftar, the Ramadan 2025 collection offers elevated wardrobe essentials that seamlessly fit into every moment.
RAMADAN 2025 COLLECTION
Earthy tones form the base, enhanced by soft, powdery accents for a refined look. Handmade Moroccan-inspired trims add a unique touch, while fine fringing gives a soft, tailored feel. Made from natural fibers like linen with innovative finishes, each piece offers a balance of comfort, function, and sophistication.
